Tips and Tricks for Wildly Successful Press Releases
You need to consider using press releases for your business because they can bring you huge spikes in traffic. Regardless of being offline or online, a PR can do the trick if they are written properly. But you cannot produce crap releases and expect much if you're realistic. Any marketing method you use must be done correctly and competently, and press releases are included with that statement.
Never send your press release as an e-mail attachment. It will not work. How often do you open attachments that are sent to you in an unsolicited fashion?
Right? Would you be the exception? Obviously not! If you really want to have success with targeting people in this manner, the press release has to be in the body of the e-mail only. More importantly, make sure that you include a personalized message with the release to make sure that people will actually look at the release to see what it is about. Remember: most people who get press releases are used to them and often will just delete them unread - the personalized message will pique their curiosity. By adding this extra paragraph (a few minutes tops) it can generate quite a bit of cash. Now you have a better perspective on what we are talking about.
It will amaze you how many people who write you can try this out and use press releases forget to include their contact information. Expectations for contact data are for all your addresses read for business and the numbers where you can be reached via phone. All the common methods are recommended and that will help possibly if you write a good release. Just listing the URL of your sales page won't increase sales and will just show people that you don't want to answer questions. The media is picky about what they read because they are swamped with press releases, so do this right if you want results.
The middle three days of the business week are ideal for getting your release out on the wires. Never publish on Monday because that is known to not be a good time. Moreover, people are catching up on other things like emails, etc so they tend to just put things in a pile for later. Unfortunately, Friday is almost a total waste of time for employees getting work done in offices, for the most part. There is nothing complicated about this, and that is why it is easy and a task for almost any IM marketer.
If you really want your business to grow, you need to use press releases. If you do them the right way, your business will prosper. A few of these ideas have been presented in this article today. There are so many reasons to use releases, many of which you will learn as time goes on. It all comes down to how much work you are willing to fiverr presss release put into your business using press releases, and how well you have written them so that they are well-received by the public.